SEIZE THE HOLIDAY
Design & Setup / Forward3D (2016/2017)
Creation & implementation of data driven dynamic template for display creatives: increasing efficiency by producing an exponential number of creatives with a reduced number of builds also enabling the capability of using external data for a better targeted creative with dynamic relevant message based on strategy, site traffic, audiences, geo location, and time.
Different campaigns have been running over several dynamic profiles in Google DoubleClick Studio, combining different data points such as: holiday destination, price, gateway location (nearest airport to the location of the user).
A total of about 32000 dynamic variations have been achieved.
Video versions of the creatives have been pitched to the client and implemented at a later stage during the campaign.