I bootstarted, grew, and led the design team at Forward3D, a multichannel global digital marketing agency based in London and New York, from 2010 to 2018.
The team looked after Forward3D's own branding as well as carrying out client work assignments.
Between 2012/2013 we rebranded Forward3D with the aim to reposition the agency's image closer to the fashion industry's own visual language, position where the agency operated until its merger and rebrand as ForwardPMX in 2019.
The tasks I've led and oversaw over the years included print design, web design & online interactive, display advertising, video design, photography, and even office/interior design to an extent.
My role included both being hands on and overseeing a team of (very talented) designers. All the projects have been produced by my in-house team and, where needed, in collaboration with our internal software development team, and supported by a network of freelancers and consultants we’ve built over the years and with which we collaborated regularly.
BEFORE & AFTER
Forward3D's identity was an extension the Forward Internet Group branding, of which it was part: colourful and "tech" oriented:
Some work we produced (screenprinted Christmas cards, event invites) pre-rebranding:
In the words of Forward3D's CEO:
We not only need to look like a serious digital agency, we need to be one that luxury fashion clients are comfortable with.
Competitor board, where we were, Vs Client board, where we wanted to be:
Redesigned logotype (customised ITC Avant Garde wordmark) for Forward3D and sub-brands:
Printed and digital collateral produced over the years, including video, promotional materials & packaging, environmental:
Forward3D's internal development team produced over the years most of the tools used both by employees and clients to monitor and action changes over their campaigns online.
A common visual style and a shared navigation has been designed for both the website and the web apps, like Cardwall for example, a digital version of the standard Agile cardwall, integrated with an alert system:
